Developing and implementing a successful revenue-generating spa strategy requires an integrated view of all potential revenue generators, from services and technologies to retail sales. The retail segment can contribute a meaningful amount to the overall bottom line, making up anywhere from ten to thirty percent of total revenue. To maximize the retail portion of your operations, you must make the most of the retail space available and hire and train top retail talent. Here are some strategies to follow:
First, remember that a resort spa is usually a part of a larger resort, which will also provide fitness classes and kids’ clubs. You’ll need to pay a separate fee for these services, although some resort spas will offer these activities a la carte. Some resorts have fitness centers on-site, which means that you can stay at the resort while you’re in the area. While a resort spa is usually more luxurious than a day spa, it’s still possible to enjoy a relaxing day in a relaxing atmosphere.
The Lodge at Woodloch, in North Carolina, is a great choice for a relaxing retreat. This upscale boutique resort spa offers a range of day-treatment packages and combines history with hydrotherapy. Its luxurious spa is set within the grounds of a restored Greek revival mansion, and guests can lose themselves in the opulence of the area while receiving top-notch spa treatments. Despite being close to New York City, guests at this luxurious resort will feel like royalty.
Spa square footage is important, so make sure your spa has the right amount. The square footage should have ample room for treatments, fitness areas, and wet and dry amenities. This includes steam rooms, dry saunas, and relaxation spaces. Additional revenue streams can include auxiliary services such as poolside massages and treatment provisions in other areas of the hotel. A spa is an important part of any holiday, so you might as well make it an integral part of your trip.
A destination spa, on the other hand, offers an all-inclusive wellness experience, with lectures, hiking, and yoga classes included. Many destination spas are suitable for single travelers as well as couples. Moreover, resort spas are usually open to locals, but charge for spa treatments a la carte. Some of them may offer yoga classes, but their selection is limited. If you’re on a budget, a hotel spa may be a good choice.
The Varua Te Ora Polynesian Spa is located in the Brando in Tahiti, surrounded by lush, tropical undergrowth. The spa’s treatments are designed to celebrate Polynesian culture, including the traditional steam bath ritual and a coconut wrap to soothe and moisturize the skin. Aside from spa treatments, the Varua Te Ora Polynesian Spa also offers culinary options and a unique atmosphere.
A luxury hotel with an award-winning spa is an ideal place for a relaxing getaway. The Four Seasons Hotel New York Downtown offers a number of different spa treatments, including a 5.5-hour Royal Ritual that includes a caviar facial, four-hand massage, pedicure, and champagne. In addition, this resort offers a 24-hour fitness center, complimentary Wi-Fi, bamboo towels, and room service. If you’re traveling with family, the hotel has a private boardroom and a large banquet hall.